proper hashtags
Make sure that you use the right '#' hashtag, so that others are able to see/read your tweet when they monitor their incoming timeline with this group used as a filter. Always check if other Twitter users use different hashtags and if those used by others are much more 'popular' than yours. During Cyclone Phailin at least two hashtags were used: #Phailin and #CyclonePhailin
Since #CyclonePhailin is much longer than just #Phailin it didn't attract as many Twitterati and due to the 140 character limitation of a tweet a long hashtag also leaves little space for the content of your tweet. If you encounter other tweets with no or seldom used hashtags feel free to remind sender in a friendly way that he/she will reach a much wider audience when the most popular hashtag is used instead.
language use
If possible use a language most people are able to understand. Try not to use too colloquial language or regional dialect, since many potential helpers won't understand at all, or they might get it wrong.
personal profile
During an emergency not only your 'usual followers', your traditional audience will read your tweets, but people from all of the world, who might not immediately know where you live !
Some bios aren't that clear, and although it's not necessary to know your full 'real life' name, a description of where you are would be very helpful to direct help to your area or to be able to connect your description of the situation with a point on the map. So change the 'cool stuff' you usually have under your bio into something more useful. After a rescue or the situation going back to normal you can switch back.
Since many foreigners might not know your town/village it's also recommended that you use:
town (perhaps also 'near XYZ'), province, state
quoting others
quoting & how '@name' works in Twitter[EZRbackground]
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